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Amnesty International

Amnesty International - Typing

Amnesty International

David collaborated with Ogilvy & Mather to create a series of strikingly effective pre-roll films for the international charity. The films achieved a click through rate 444% higher than average, with 81% of viewers watching them through to the end, compared to an average of 6% for pre-roll ads. 

The films went on to win Gold and Silver Awards at the Creative Circle for best Charity Campaign.